"UPCOMING"magazine presented the fonts which are above to the target audience, and asked them to vote for the one which they prefer. Following the results, Bauhaus 93 was the clear favourite. Because of this "UPCOMING" realized that this sample was representative of the target audience that the magazine aimed to attract, thus if they prefer the font they assume that other teenagers will be fond of it to. "UPCOMING" also believed that the round bold font was similar to the magazine as it was edgy and youthul aswell. Again this links back to appealing to the target market and meeting their wants and needs. Thorugh this font type, "UPCOMING" magazine believe they do just that
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